SMS marketing is one of the most effective ways to reach customers instantly. Since messages are short and direct, every word matters. A well-drafted SMS can build engagement, drive action, and strengthen customer relationships. Here’s how you can create the best marketing SMS:
1. Keep It Short and Simple
SMS has a 160-character limit. Focus on one key message.
Avoid jargon; use clear and simple words.
Example:
✅ “Your order is on its way! Track here: [link]”
❌ “We are delighted to inform you that your purchased product has now been dispatched and you can follow its progress here: [link].”
2. Personalize the Message
Use the customer’s name or details when possible.
Personalization increases trust and engagement.
Example:
✅ “Hi Sarah, don’t miss 20% off on your favorite shoes today only! Shop now: [link]”
3. Add a Clear Call-to-Action (CTA)
Tell the customer exactly what to do next.
Use action words like Shop, Claim, Book, Register, Try.
Example:
✅ “Flash Sale! Buy 1 Get 1 Free. Tap here to grab your offer: [link]”
4. Create Urgency
Encourage quick action with time limits or limited availability.
Example:
✅ “Hurry! 30% off on all electronics ends at midnight. Shop now: [link]”
5. Stay Compliant and Respectful
Always include an opt-out option if required by law.
Avoid sending messages too early or late in the day.
Example:
✅ “Exclusive offer for you! Get 25% off on your next purchase. Opt-out? Reply STOP.”
6. Test and Optimize
Test different versions (A/B testing) to see what works best.
Track click-through rates and conversions.
Example Templates
Retail Promo
“Hi Alex! Weekend Sale 🎉 Enjoy 20% off all clothing. Shop now before it ends: [link]”Appointment Reminder
“Reminder: Your appointment with Dr. Rao is tomorrow at 11:30 AM. Reply YES to confirm or call us to reschedule.”Order Update
“Great news! Your package #12345 will be delivered today. Track here: [link]”Event Invitation
“You’re invited! Join our free webinar on Digital Marketing this Friday at 6 PM. Reserve your spot: [link]”
✅ Final Tip: Always think from the customer’s perspective — “Would I find this useful, clear, and worth reading?”
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